‘Powerful stuff’ of virgin media is one of the finest creation by Saint as it is the first brand which enables the user to design their own videos with special effects. The user can enhance its video by adding a variety of visuals, and corresponding sound effects to it. Everything from placing missiles to lightning bolts on the screen can be added along with audios such as sound of applause or sound of car wing. Similarly, a horror theme or a western theme can be incorporated to the videos at the user’s choice. Virgin media with 10 million customers is in 2006 became the first "quadruple -play" media company in the United Kingdom, bringing together a service consisting of television, Internet, mobile phone and fixed telephone services in uk. The new launch ‘POWERFUL STUFF’ of the virgin media provides customized service which is one of the biggest attraction and a very important launch of the company .It aims to promote virgin media as a supplier of fiber optic broadband. Virgin media announced about the powerful stuff by tv ads which form a part of a multi-million pound media campaign for it, which includes TV, print, outdoor and online.

Ashley Stockwell, executive director of brand and marketing at Virgin Media said, “this is an ad that really packs a punch .We’ve created a strong emotional identity to run through all of our campaigns and our new ad perfectly captures the power behind Virgin Media’s unique fiber optic network. Our brand has always promised more and, as we continue to deliver billions of pictures, words, videos and songs every second, online, on your TV and to your mobile, we’re opening up endless possibilities for all of our customers”.