As per announcements made, YouTube launched pay-to-watch subscription channels. In the pilot run, a few content makers will charge just $0.99 as subscription charges for their channels along with a free 14 day trial while many will offer discounted rates. Though 53 channels have been lined up, it is very much likely that smaller channels will be phase out eventually.
YouTube under the Google ownership has expressed its wish to promote “content creators to earn revenue for their creativity” by putting forth this initiative. For paying subscription charges, subscribers can use credit cards or the Wallet service offered by Google.
Some popular channels included in the paid category are National Geographic Kids, Acorn – airs British TV series and Harley Davidson motorcycle enthusiasts can enjoy viewing Fix My Hog Premium. With more paid channels lined up to be aired in the near future through a self service feature for qualifying their inclusion.
Google is the latest to join the bandwagon of Aamzon, Netflix and Hulu who are already offering affordable alternative to traditional pay TV services. This move was predicted since quite some time for Google is well equipped to not only host content but delivery and take care of its billing too. On the other side, efforts to popularize YouTube have been taken by airing full length movies, TV shows and even amateur videos. This is coupled with the viewer statistics which reveal nearly billion people which imply its growing popularity